We’re founders and product builders.

We’ve been founders, led product and engineering, raised capital, hired teams, owned codebases, and shipped a ton of software.

The phase we find most exciting is the stretch where an idea turns into something real and the first people pay for it. At Bright Spark we bring what we’ve learned and roll up our sleeves to work side by side with domain experts who are ready to start something new! For up‑and‑running businesses, we also drop onto the front lines and bring a founder mindset to build software and AI‑enabled workflows that help teams do more with the people they have. More on that here.

What’s your bright spark?

About us

Brendan Wypich

I’ve spent fifteen years at the intersection of business, design, and technology, and I do my best work in the uncharted territory of an early‑stage startup. I’ve served as chief product or experience officer at Sella, BORN, Epoxy, and Demand IQ, and the companies whose products I’ve led have raised more than $50 million. Before that, I ran a development + design consultancy that worked with Google, YouTube, Fitbit, and Dropbox. These days, I run Torus, an AI UX practice, and prototype with AI every day. When I’m not building products, I’m making music or exploring Virginia’s Blue Ridge Mountains (almost heaven) with my family.

Byron Binkley

I was a math‑CS nerd in college and have worked in or around startups for the better part of 25 years as a founder, co‑founder, engineer, consultant, investor, adviser, and most recently as founder/CEO of Sella. My favorite stage is super early, and my favorite feeling is that moment you recognize a good idea is becoming a great one, as a result of open, supportive collaboration with people you trust and respect. I grew up in San Diego, spent about ten years working in and around NYC, and now live in Portland, Oregon, where I’m soaking up as much time as possible with my two boys (10 and 13) while they still think I’m (sorta) cool and want to hang out with me :)